Think of your skin-care routine as consisting of these three main staples:

  • Cleansing — Washing your face. 
  • Toning — Balancing the skin.
  • Moisturizing — Hydrating and softening the skin.

Allow these three simple steps to become your daily ritual. 


The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the rewards. Results are only seen through regular and consistent use. Aim to use a product for about six weeks, once or twice daily, in order to notice a difference.  

Tip: As with any skin-care product, apply in order of consistency — starting from thinnest to thickest one. For example, cleanser, toner, serum, and then moisturizer.



Washing your face is the most basic and essential step of your routine. Wash twice a day, morning and night, to avoid clogged pores, dullness and acne. The right formula cleanses your skin without stripping essential, healthy oils.

Tip: Take special care using exfoliating scrubs as they tend to be aggressive (use once a week).

See our Cleansers and Exfoliators here



Toners are thin liquids that deliver an extra charge of nutrients, helping the other products in your routine absorb better, while still balancing your complexion. Toners are a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment. Toners should be applied after cleansing and before putting on anything else. The traditional application method is to saturate a cotton pad and pass it over your face.


Micellar water was first introduced in Paris in the beginning of the 20th century as a skincare substitute to tap water. Parisian water at that time was considered very harsh and having a negative effect on the skin which prompted French skincare experts to create this new beauty formulation.

Micellar water (pronounced my-cell-ar) is a mix of purified water, hydrating ingredients, such as rose oil, and tiny molecules forming microscopic spheres called micelles. Micelles naturally attract dirt, sebum and oil like a magnet, thus additionally cleansing the skin without drying it. The formula is so light and gentle that there is no need to rinse which means that the hydrating ingredients stay behind to be further absorbed by the skin. Micellar water is your perfect traveling companion since it can act as your make-up remover, cleanser and toner, all-in-one.

Tip: Applying toner with a cotton pad is the most efficient way. Just pour a few drops on your pad and then swipe it on to remove oil and dirt.

See our Toners here



Simply put, serums are powerful tools in your perfect skincare routine. Filled with concentrated doses of active ingredients, these elixirs can mitigate a number of issues, from dark spots to wrinkles. Even if you don’t have any specific issues, everyone still needs a general antioxidant serum in the morning to protect from daily aggressors. To save time, don’t try mixing a serum into your moisturizer. This lessens the ability of the serum to absorb effectively. Products should be applied one by one. Not all serums are applied with the same frequency. This varies with the ingredients. Products high in antioxidants are better in the morning because they provide you with additional protection from the environment, and most people don’t use enough sunscreen as is. Yet certain ingredients are best when slathered on at night. For example, retinols are not sun-stable and will degrade if applied in the daytime. Bottom line: Read the label instructions carefully.

Tip: If you have multiple concerns, you might want to use multiple formulas. Treat different areas with different products. Maybe you’ll use a vitamin C serum all over but then a different product to address only the hyperpigmentation spots.

See our Serums here



The most basic function of a moisturizer is to hydrate and soften the skin. Essentially, moisturizers help preventing water loss through the outer layers of skin. They can also complement the naturally found protective oils and other building blocks within the skin. This is one product that is recommended for use year-round, for all skin types. 


Day creams are applied in the morning because they are equipped to protect your skin from the environmental aggressors you will encounter throughout the day - many contain antioxidants to minimize pollution-based free radicals and sunscreen to shield you from UV rays. Most typically they have a lightweight consistency. Night creams, on the other hand, focus on repairing any damage you might have picked up using ingredients like retinol to speed up cellular renewal and counteract dark spots. These creams also regulate moisture levels, which naturally decrease in the evening, with emollients that often create a rich, thick texture. 

Tip: Try to apply your moisturizer within three minutes of exiting the bathtub or shower.

See our Moisturizers here



Can you survive without an eye cream? Certainly. But, if you have specific concerns — like hyperpigmentation, dryness or puffiness — you might want to try one. The skin around the eyes is rather thin and delicate, and more likely to react to irritating ingredients than other areas, therefore a very light eye cream formula is recommended. One that considers the potential sensitivity and has more moderate concentrations of active ingredients. For under-eye bags and inflammation, caffeine, peptides and hyaluronic acid can be soothing. Dark circles can be due to visible veins or actual discoloration common in darker skin tones, so look for brightening ingredients like vitamin C, kojic acid and niacinamide.

Tip: Stay away from strong retinols (which can sting and create redness) and fragrance, to avoid any eye irritation. 

See our Eye Creams here


Daily and regular use of sunscreen helps to prevent the development of fine lines and wrinkles, textural imperfections, and changes in the appearance of pores over time. More importantly, daily sunscreen use can help to prevent the formation of certain skin cancers. Consider this your rule of thumb – apply sunscreen 30 minutes before sun exposure, and reapply at least every two hours. About two tablespoons of sunscreen are appropriate to cover your face and exposed areas of your body and within that amount - a nickel-size drop to cover your face.

Tip: Try using a daily moisturizer with a built-in broad spectrum of at least SPF 30.



Try to give yourself a facial at least once a week. All you need is 10 minutes and a mask. The benefits are endless. Unlike regular cleansing that removes surface dirt, facial masks extract the impurities from beneath the top layers of the epidermis. They also exfoliate, tone, hydrate, protect, and leave the skin feeling smooth and soft. Like serums, masks can target specific skin needs whether they're lack of hydration, dullness, blemishes, or anti-aging. 

Tip: Test a skin patch (the inside of your elbow) with your desired mask 24 hours prior to putting it on your face to avoid any unexpected reactions. 

See our Face Masks here